Calgary has The Bow, Encana's imposing new headquarters. At 59 storeys, it's the tallest skyscraper in Western Canada.
Vancouver is abuzz over Telus Corp.'s $750-million scheme to build a new 22-storey downtown headquarters and adjacent 44storey condo tower.
Yes, Edmonton has its own marquee downtown office project -Qualico Developments' spiffy new 28-storey Epcor Tower.
But Edmonton isn't Calgary or Vancouver. The head-office sector here is small and demand for new office space is often anemic.
On the flip side, Edmonton really flexes its muscles in other areas, notably the industrial real estate market. And it's big.
At roughly seven times the scale of the city's downtown office market, Edmonton's industrial real estate commands the highest average rental rates in Canada, and some of the highest in North America.
Now, after experiencing a sluggish couple of years in the wake of the global recession, Edmonton's industrial market is again powering ahead, driven by a big rebound in Alberta's oilsands.
"We make stuff here. Our industrial (real estate) guys call them the tin bangers. We're the guys that produce the products that are engineered somewhere else, and I really believe we should be proud of it," says Dave Young, senior vice-president at CB Richard Ellis.
"Edmonton is the industrial heartland, and although our office market is extremely important to the health and the vibrancy of the city, the driver here is industrial. As industrial goes, so goes Edmonton."
With oil prices well north of $100 US a barrel and a raft of major projects underway, metal fabricators and other suppliers are ramping up once again. That's creating demand for more industrial space, from Nisku to Acheson, and from the industrial parks of southeast Edmonton to the growing distribution hub on the city's northwest side.
"We had a little over one million square feet of (industrial space) absorption in the first quarter, the highest in Canada. That was up from about 800,000 square feet in the fourth quarter of 2010," says Young.
By contrast, during the first three quarters of 2010, the local industrial market was virtually dead as the vacancy rate ticked up.
"In Calgary the market is driven by (office space in the) downtown core.
As that market goes up or down, the city goes up or down with it. Here in Edmonton, it's the industrial side that drives things," he says.
So while there may be fewer gleaming office towers in the city core, there's a growing roar of activity in warehouses and industrial parks all over the Capital Region.
The inventory of vacant industrial space is shrinking fast. At 5.1 per cent, it has fallen about 150 basis points (or 1.5 per cent) over the past year, and new supply is getting tougher to find.
Although some 1.2 million square feet of new industrial space is currently under construction, mainly on the city's northwest side, no new supply hit the market in the first quarter.
But the pace of industrial development is expected to pick up as big institutional investors move into the market and developers gear up for the next growth cycle.
"Last (summer) there wasn't a lot going on, and in our view that was the bottom of the regional market on the commercial and industrial side," says Vince Lachance, of SCR Commercial Realty.
"But by November-December we started to see a real uptick and that has continued. So there's a real solid level of activity now."
The majority win by Stephen Harper's Conservatives in Monday's federal election has also helped to reinforce the view that Alberta's oilsands are heading into a new, long-term growth phase.
"I had a call last week from a large investor out of Toronto and they were specifically looking for industrial properties of between 10 and 50 acres -preferably serviced, so there could be activity there within the next two to three years," says Lachance.
"They already have interests here, but they want to add to it. So as we see the upgraders develop as well as more secondary, value-added manufacturing, those are the (tenants) that will require the two-or four-acre sites and the 20,000-square-foot warehouses. So it's looking pretty solid in our view, and there isn't a lot of property out there at this point. It's a pretty tight market."
John Marotta, senior vice-president, western region at Bentall Kennedy (Canada), is also upbeat on Edmonton. His firm spent $160 million to acquire two downtown office towers last year, bolstering its existing local portfolio of industrial holdings.
"We feel it's an attractive market, especially with the oilsands activity in Fort McMurray. So as the oilsands continue to evolve and more projects are approved and underway, there will be positive spinoffs for the industrial market in Edmonton." glamphier@edmontonjournal.com
Edmonton's Chinatown is a mass of contradictions.
Yet all that retail and restaurant energy shares a sometimes uneasy coexistence with the area's homeless shelters, social outreach agencies, and, of course, the Edmonton Remand Centre. Chinatown was once literally on the "wrong side of the tracks"; even though the trains no longer run, Chinatown is visually and physically cut off from the rest of the downtown proper by an old railway trestle.
The proposed towers would stand at 105th Avenue, just west of 97th Street, filling in what's now a large surface parking lot behind the Yorkton Pacific Mall.
This is no small project. According to the current proposal, the south tower would be 32 storeys, while the north tower would be a dramatic 42 stories high -for a total of about 425 condo units. The project also calls for a major renovation of the existing mall and the addition of more commercial and restaurant space in the tower pedestals. In the preliminary designs from architect Brad Kennedy, at least, the slim buildings look more like something you'd see in Vancouver, or Shanghai, than Edmonton.
Last fall, when the developers first started talking about the project with area residents, there was considerable enthusiasm, but a lot of skepticism, too. It was hard for people to imagine exactly how you could sell investors, and future condopurchasers, on such an ambitious project, in a part of the city that some people might consider seedy, even dangerous.
But the development started to look a whole lot more plausible last month, after Ed Stelmach announced a surprise plan to build a magnificent new $340-million Royal Alberta Museum -and a possible future high-speed railway station -on the site of the old downtown post office, just a block or so south of the Yorkton Pacific parcel.
If the RAM plan came to fruition, condo tenants would no longer have a view of the back end of a squat brown postal station garage -but rather of a splendid new museum, meant to be a signature work of downtown architecture.
"It's great news, it's fantastic," he says. "When you take a look at all that's going on in the downtown, it's very positive for the community. All these various developments assist in making this a desirable place to live."
Still, there's a big difference between proposing a development and getting it built. Our Journal archives are filled with optimistic stories about grand condo schemes that never happened -or which seem to be on indefinite hold. Yorkton has held one consultation meeting with local residents and business owners. It has filed a formal rezoning application with the city. But it's still a long way from breaking ground.
"We want to see this built," says Liu. "However, the business economics have to come into play as well."
Where conservative Edmontonians look at the property and see an ugly parking lot on the edge of a rough quarter, an investor with an outsider's perspective might see the potential for people to live in a pedestrian-oriented neighbourhood within easy walking distance of restaurants, bakeries, and grocery stores, not to mention the RAM, City Hall, the Law Courts Building and the Churchill Square arts precinct -even, perhaps one faroff day, a direct high-speed commuter link to Calgary, or Fort McMurray.
Unless you've just spilled a few million gallons of crude oil in the Gulf of Mexico, increasing the amount of social media chatter about your brand is unequivocally beneficial, because it can help drive sales. You should consider every mention of your brand for potential use in your email marketing campaigns. Doing so demonstrates to your subscribers that your brand is being seen and heard in this new medium.
Here are five ways to integrate social chatter into your email marketing campaigns.
1. List testimonials and reviews
Gone is the day when to sell a product you had to write a multimillion-dollar check to a celebrity to hold the product up to the video camera for 30 seconds. Social media is weighted in such a way that a celebrity endorsement is not much more powerful than one from your uncle in Peoria. Every positive testimonial and favorable review you receive online holds a remarkable amount of value and should be used to crank up the level of social chatter about your brand. Don't rely only on a copy and paste on your Facebook wall. Include a variety of sites, such as Yelp, Epinions, and Amazon.
2. Gather and promote "tweetimonials"
Just because a testimonial is in the form of a 140-character tweet does not mean that it carries less promotional heft than a three-page review in a leading online publication. The social media sphere treasures brevity; therefore, a tweet that waxes poetic about your product can be more effective in gaining brand converts than a voluminous tome.
Integrate an anthology of your testimonial tweets, or tweetimonials, into your email campaign, and get ready to watch the positive reaction unfold in social media.
3. Check out Web forums
Forum comments are a prime place to gather positive posts related to your brand. It seems that every established forum contains a rarefied, elite constellation of star gurus, and if one of them comments on your product or service, that is an endorsement that can powerfully drive sales. Any approving forum post is valuable to your brand, so they all merit a listing. Or, better yet, link to them in your email marketing content.
4. Link to positive blog posts
The blogosphere is vast. Someone, somewhere, is discussing your brand right now. Locate blog entries in which the blogger focuses on your product positively, and work it into your email marketing promotions via a listing or a link.
These blog posts might take the form of a review or a comment as to how your brand had some relevance to or impact on the blogger's life, but any positive mention provides the social media veneer of credibility and endorsement of your brand.
5. Create a basic video
If you haven't yet taken the step into video promotion, now is the time. With the advent of semi-professional video capabilities in devices costing just a few hundred dollars, the process of introducing and reviewing a product in a fully audio/visual presentation is now within anyone's reach.
Strive for professionalism, because an amateurish video can backfire and devalue your brand. You're also not stuck with just posting it amid millions of others on YouTube and hoping that someone will see it by sheer chance. Once you review your video and you're happy with it, set it up with an attractive email template and send it off as a video email to your list!
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It would be a mistake to take the "kitchen sink" approach and plunk all manner of social media mentions into a single email. A powerful and effective alternative is to implement a drip email campaign into which social media chatter is integrated. It builds the impression among your subscribers that your brand is a major social media player.

When thinking of buying a home, most people research various neighborhood amenities, including local schools. Regardless of whether you have children, schools can affect property values and are an important consideration when buying a home.
Here are four ways to tell if area schools are having problems:
Local test scores low or dropping
Low test scores can be a product of resource shortages, poor teachers, lack of commitment by the school district or parents.
Student enrollment dropping
If fewer families are moving into the neighborhood, or parents are choosing schools outside the neighborhood, the school may be having problems.
Poorly maintained or vandalized buildings
Inadequate upkeep may be a sign of funding shortages and low involvement from parents.
Troubles at PTA meetings
Tension among parents or between parents and the school's teachers or management may indicate serious problems in a school.
Buying a home is an investment in the neighborhood as well as the house. In fact, the character and amenities of the neighborhood may be as important to the property value as the house itself. No matter what kind of neighborhood you’re looking for, it's important to know its history and future when you decide to buy. Here’s what to research:
1. Recent sales - Find out if the market is slow and what homes have been selling for.
2. Homes now for sale - What homes are listed in the area, and are they listed above past sales? This will give you a good idea of the area's overall market value.
3. Home appreciation - Historical data on sales gives the best indicator of a neighborhood's potential. Are homes appreciating at 3%, 5%, 10% or higher every year?
4. Schools - School scores and district boundaries are very important to research before moving into a neighborhood. The closest school is not always in your district, and school scores reveal if a neighborhood is invested in the schools' success.
5. Crime - Get the hard facts about any problems in the neighborhood -- don't depend on anecdotal information.
6. Demographics and growth - Find out how the area is growing and changing.
7. Community -- Learn about neighborhood features, such as public schools, shopping areas, parks, commuting options and more.
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